Google ads just for the stability of their first-page visibility on Google

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Which means that there would be a lot of companies out there who are oblivious to their SEO agencies doing this to them that would suddenly rank lower. Remember, Google’s AI is not sentient but it’s not dumb either. Since it’s a big-data learning algorithm, it would surely pick up on what is AI generated content and what is not. This is why I make sure that our team at SEO Hacker always has brilliant, creative writers AND editors for all the work we put out there. 2. Top 3 Ranking Websites will Fluctuate in and out Google exists to make lots of making money. That’s a fact. It does exist for other aspirational things but as of now, it is a money behemoth and it needs to keep being a money behemoth or it will get into trouble.

So what I believe would happen next year is the top 3 spots for a lot of industries would be unstably fluctuating. We can argue that Google’s AI might just be trying to test whether the lower ranking websites would get better click-through rates and website CY Lists engagement time from the users. But it would also largely push these top ranking websites to bid on  This means that the moat against competition in Google’s organic search listings would be even thinner for those who are ranking at the top. Unless you are the undeniable champion without a near 2nd challenger against your brand, you will probably have to get out of ‘cruise mode‘ and work on your SEO with an all-hands-on-deck attitude to keep your sweet rankings.





3. Less Organic Results, More Sponsored Ads We have already seen Google shrink the organic search results time and again. It used to be 10 across the board but not we are seeing less and less of the organic results for some search terms. Some keywords would even only produce as few as 5 organic search results. Then these keywords that are waylaid in their organic search results will see more sponsored ad listings in their page. I could almost imagine 5 to 6 sponsored ads would pepper the page in the organic listing’s stead. The reason behind this is a very probable change is that Google is getting better and better in understanding what the user’s intention it.