|
|
Do you or your customers also ask yourself this question? If so, weigh the advantages mentioned so far against this one suspected disadvantage, and you will see that you cannot avoid a good content curation strategy in the long run. Here are the advantages again at a glance: Expert status among your users Customer loyalty through honest and authentic (external) content Content marketing in tune with the times Strengthening the brand, and thereby Better user signals and discoverability Always keep this in mind. If everything on your site revolves exclusively around your products, your users will soon have had their fill of watching or reading.
As Patrick Armitage, Director of Marketing at BlogMutt , writes in his article on Hubspot : “A product may India Car Owner Phone Number List initially attract you to a specific brand, but it's what the brand offers after the purchase that will keep you around (and make you a fan).” Sharing is not the same as caring If you really want to do successful content curation, you will find that it doesn't just happen on the side, but is a time-consuming story. As Ross Hudgens writes in his Content Curation Guide : “You can't just grab the same links as everyone else. You have to sift around the edges and spend more time to find the best of the best.
Below is a practical example from the very successful blogger Maria Popova and her blog BrainPickings.org . Ross Simmonds writes in his blog article: “Popova reads hundreds of pieces of content a day and anywhere between 12-15 books per week. In terms of gathering information interesting to write about, Popova tends to do most of her long-form reading while at the gym. She skims the news while eating and listens to podcasts during her commutes.” Popova_Content Curation_Writers Sleep Habits The Result of Passionate and Effective Content Curation: Infographic by Maria Popova . As you explore her blog, you'll see what it means to do value-added content curation.
|
|
發表於 2024-3-11 15:07:00