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If one version of the ad campaign performed better than the other, you can use this targeting combination to optimize your current ad campaign or in future campaigns. How do I save and reuse my custom audiences and campaign targeting? To save a custom audience or campaign targeting, you can select the “Save as audience” or “Save as template” option in your ad campaign targeting interface. This allows you to name your custom audience or campaign targeting and save it for later use. You can then reuse these audiences and campaign targeting to save time when creating future ad campaigns.


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