I realized how difficult it is to understand

sharminakter

An example of a keyword that achieved high ranking (average ranking) Number of searches Listing advertisement (1.0th place) 14,800 Listing advertising agency (1.0th place) 590 Step mail (1.7th place) 1,600 What is a listing advertisement? (1.3rd place) 1,900 web advertising (1.1st) 2,400 What is a landing page? (1.0th place) 2,900 Infeed ad (1.0th place) 3,600 In addition, we have also been ranked number one for general digital marketing keywords such as "EC site sales increase," "PPC advertising agency," and "landing page effectiveness." Since more than 90% of site visitors come via search engines, so-called SEO, we can say that we are attracting highly prospective users. When the site started attracting more customers, the Buzz Department proposed a free downloadable eBook that condensed listing know-how. The number of eBook downloads increased to about 800 per month, and from there the number of inquiries quickly increased to 100 and 200 per month.

What I struggled with when working on content marketing “ the target user” When we actually wrote the content, we realized that we didn't really understand our target audience. For example, what kind of users are searching for keywords such as "listing advertisement"? I thought about this, but each person's image of the user was different, and some people used strangely specialized words in the content, while others assumed that they were beginners who were not highly literate. I think we Chinese UK Phone Number List probably had a strong image of the users we had acquired through push-type tele-appointments, and we had strayed away from the image of the users we were originally aiming for with pull-type content marketing. The buzz department told us, ``If we don't accurately understand the user's situation, we won't be able to create content that will satisfy the user.





We thoroughly thought about the target user and made adjustments, but this process was very difficult. was. However, by establishing a firm focus at the beginning, the quality of the subsequent output improved, and from about the 5th article onwards, I was able to create content that felt quite responsive. 5. Important things to create content that produces results “Thinking seriously about users” Take your users seriously. And I'm "motivated" (lol). It takes a certain amount of time and effort to create good content, but it can be difficult to do it while doing your regular work. However, it's a great feeling when an article you write goes viral and is seen by tens of thousands of people. All members of the team use this as motivation to create content on their own initiative. “Even new employees can create great content if they understand the concept of high-quality content.