Custom Audiences you identify

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In turn, they may also be interested in your business. Lookalike audiences are created from existing  as a source audience. Facebook leverages data like demographics and behaviors from your source audience to find other people who share those qualities, or “look like” your source audience. Once you create your Lookalike audience, you can assign a percentage range to indicate how closely you want your Lookalike audience to mirror your source audience. The smaller your percentage, the closer it’ll match your source audience. On the other hand, the larger the percentage, the broader your audience will be. 2. Facebook B2B Enterprise Employees Rather than using Facebook’s company and job title targeting, consider using Facebook’s B2B Enterprise Employee targeting.

Located in “Detailed Targeting” under “More Categories,” Enterprise Brazil WhatsApp Number Data Employee categories target employees of small, medium, and large B2B companies. Specific targeting for Facebook’s B2B Enterprise Employee targeting options are as follows: Small B2B enterprise employees (10–200 employees) Medium B2B enterprise employees (200–500 employees) Large B2B enterprise employees (500+ employees) Facebook B2B Enterprise Employee audience targeting is an effective method for reaching better audiences that will find your ads relevant.



4 B2B Facebook targeting best practices Read on for some tried and true B2B Facebook targeting best practices to help you nail your next campaign. 1. Use first-party data We’ve said it in previous articles, but we’ll say it again: First-party data is your friend! First-party customer data gives you invaluable insight into your audience, especially your high-value audience members who are more likely to convert.