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The derived measures mentioned are only examples.) Attention: When using the SWOT analysis, there is a risk that no concrete distinction is made between the external factors “opportunities” and the internal factors “strengths”. Therefore, make sure that you do not mix these two factors. The questions mentioned above can help you maintain clear boundaries. Advantages and disadvantages of SWOT analysis In our experience, the advantages of SWOT analysis outweigh the disadvantages. What do you think about that? Advantages and disadvantages of.


SWOT analysis Better positioning on the market in competition with other companies. Your need Special Data for action is clearly identified. The most important influencing factors become clearly visible and can be taken into account in the future. The analysis is relatively easy to carry out. By regularly carrying out the SWOT analysis, strategically necessary changes become visible at an early stage. The competitive situation becomes clear, which results in measures that ensure the long-term competitiveness of your product, company or department on the market. Depending on the company structure, the analysis process can lead to personal disputes.




Absolute openness and honesty is required, especially in the area of ​​weaknesses; That's not always easy. Everyone must want the analysis to be successful – namely a precise strategic orientation with concrete measures. Unmotivated or frustrated employees may block discussions for fear of overtime or increased responsibilities.  SWOT analysis and do you know the advantages or pitfalls? Then feel free to write your experiences for our readers in our comment field! If you would like to acquire even more knowledge about SWOT analysis, I recommend reading the following, which.