Make a list of companies and sites that match those characteristics

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Companies that operate websites that send links to competitors' sites may be highly related to your company, so knowing this can provide hints for your marketing strategy. How to find “competitor” to investigate In order to identify your competitors, you first need to clearly understand the characteristics of your company's services and products. Competitor sites are likely to be companies that are similar to your target customer base, services provided, types of products/services, and price ranges. and check their market position and target audience. Also, even within the same industry,

there are direct competitors and indirect competitors, so it is good to understand the difference between them. The most common way to find competitive sites is to use search engines. You can identify competing sites by entering your company's keywords and checking Phone Number List the sites that rank high. Another effective method is to use SNS and review sites to check customer feedback and ratings. [Access situation analysis] Competitive research tool introduction The number of accesses is a standard that allows you to directly understand the overall strength and evaluation status of a website.





Among the many competitive research tools, here we will introduce a tool that is excellent for analyzing access numbers. SimilarWeb Source: SimilarWeb SimilarWeb is a popular tool developed by Similarweb Ltd in Israel and used all over the world. In addition to website traffic, you can also understand ratings in specific ranges such as "Global Rank," "Country Rank," and "Category Rank." You can use the free version, but the paid version expands the scope of your research and allows you to analyze apps and advertisements posted by competitors. Google Chrome also has an extension that allows you to check detailed information with one click.