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is the most important part of any SEO strategy, whether SaaS or not. If you don't know what you want to achieve, you are working blindly and don't have the means to distinguish whether your growth is on the right trajectory. It's easy to set a general goal like "increase enrollment as much as possible," but we all know those approaches don't help anyone. Having a goal gives everyone involved a goal to work towards and a starting point to start working.

This setting of a goal then allows you to Middle East Mobile Number List determine what you need to do to achieve it. SaaS companies have a common SEO goal something like this: Increase MRR (monthly recurring revenue) by $1 million in 12 months. But it’s equally important to put strong SEO KPIs in place to get regular insight into the progress of your SEO campaign. For SaaS companies, we cannot stress enough the importance of KPIs, especially during times of rapid growth. In addition to the KPIs you are used to reporting on (traffic, impressions, rankings, etc.).



You will also need to measure and analyze metrics such as MQL, SQL, MRR, ARPU, CAC, etc. Familiarize yourself with these and understand the metrics that capture the true scale of your efforts. However, remember that without goals and KPIs, it is much more difficult to define a solid strategy. 2. Define your customer personas To ensure SEO success for any SaaS business, you need to know exactly which users you are targeting so you can present your platform to them as a solution and solve their problems. The more you know and understand your target audience, the more you are able to meet their needs.