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Your competitors rank for. This will help you understand their area of focus and figure out how to compete in the battle for keywords. A few techniques you can use are to: Compare website performance e.g. page speeds Find keyword gaps Compare backlinks and where they get them Look at strategies on how they rank for more keywords – e.g. do they have a blog or resources section? Examine top pages and traffic Competitor Analysis Tools There are many competitor analysis tools out there to help you. This will make your data collection simpler, more accurate, and more efficient. A few examples of the best tools specific to key areas are: SEO Analysis Ahrefs - check top performing keywords of any website and get estimated keyword
traffic SE Ranking - shows paid and organic search performance and keywords PPC analysis SEMRush - can perform a site audit, show competitor’s keywords and a backlink analysis Spyfu - researches your competitors’ most profitable keywords Exit Mobile Number List in PPC campaigns Google Ads Auctions Insight - allows you to compare your performance with other companies that are bidding in the same auctions Keyword analysis Similarweb - provides information on web and channel traffic, uncovers keyword trends, and reveals engagement metrics Social media
analysis Sprout Social - you can measure follower growth, engagement, hashtag trends, conversions, and paid content performance Facebook ad library - allows you to search for ads that are run across Facebook, Instagram, and other Meta products AI tools for competitor research Brandwatch - a tool that monitors the online presence of rival brands Sprout Social - an AI tool that helps you understand how competing brands are performing on social media Other resources you can consider include Google Trends, TikTok Creative Center, and Meta Ads Library ChatGPT - use everyone's favorite AI co-pilot to crunch the data and insights you've gained from the other tools Become a Successful Digital Marketing .
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發表於 2024-2-24 16:54:53