This lets you reach an audience that might

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By repurposing, or adapting, existing B2B content for use in a different format or on another distribution channel, you can keep your editorial calendar full and maximize the investment you’ve already made in creating content. Editorial planning In this post, we’ll look at: Why you should repurpose content What content you should repurpose How to repurpose blog posts How to repurpose white papers How to repurpose webinars 1.


Why should you repurpose content Repurposing content, sometimes Phone Number Data called recycling content, involves taking an existing piece of content on your website and adapting it for presentation in a new format. This has a number of benefits: Saves you time and money: consistently creating high-quality content takes time and effort for marketing teams of any size. That’s especially true for premium content or lead magnets.




If you don’t have to always start the content creation process from scratch, you can free up valuable time for other tasks. This lets you maximise your investment in creating existing content. Increases content reach: repurposing content for another format often also involves presenting it on another distribution channel.  not have seen the original content and drive more traffic to your website.