Differences and points to note between new performance data and old insights

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It is less competitive than SEO, so it is easier to take measures and lower costs. When it comes to SEO measures , major companies and portal sites are at the top, and it can be difficult to rank highly due to the high competition. In addition, the countermeasures are wide-ranging and require costs such as content creation, internal measures, and maintenance. In comparison, with MEO, the competition is only from stores that exist in the target area, so competition is far lower than with SEO, and costs can be significantly reduced. Disadvantages of MEO Businesses that do not have a target area will have difficulty achieving results.

MEO is suitable for businesses that aim to attract customers to stores targ Kuwait Phone Number Data eting specific regions. Therefore, businesses that do not have stores or target areas, such as businesses that only have online shops, do not need MEO measures. Getting reviews can be difficult for some businesses. It is easy to get reviews from customers at restaurants, etc., but depending on the type of business, it is difficult to get reviews. Also, not only positive reviews but also negative reviews and complaints may be posted. However, there are almost no disadvantages to MEO, and it brings great benefits to local businesses targeting specific regions.



How map information (local pack) is displayed in search results First, let's understand how local packs are displayed in Google Search. Search keywords that are affected by region or location, such as "industry x region name" or "service content x region name", are displayed with map information and nearby locations at the top of the regular search results screen (SERPs). You'll see a ' local pack ' consisting of a list of related spots . These search keywords are called " local keywords ." Local keyword example For example, keywords that are a combination of local words such as "Roppongi + ramen" or keywords that are related to stores and facilities that are highly relevant to the region, such as "dentistry," "izakaya," "beauty salon," and "English conversation.