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Lead magnets induce prospects to provide you with information about themselves by addressing their specific pain points. They not only help establish your brand as a credible source of information, but they also enable you to start creating a relationship with those prospects. 12. Capture emails on your website Above all, your website should be designed to generate leads.
To do this, you need to collect information from as many deutschland phone number visitors as possible. In addition to the forms that you include on your landing pages, you can use an email capture tool to collect information like email addresses on other pages of your website. like pop-ups that can greatly increase the chances that visitors will provide this information. Sumo Pop-up UK (An example of Plezi’s pop-up.

Nurture leads with email marketing Most of the leads that access your lead magnets won’t yet be ready to buy. But if you have their email address, you can use it to move them closer to purchase by sending leads the right content at the right time in the process known as lead nurturing. This will increase sales and can easily be done with the aid of an email marketing tool or marketing automation software like Plezi.
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