Audiences on Facebook Ads: who sees your ads

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What you need to get started a Facebook profile from which you can create a Facebook Ads account a Facebook page to promote a credit/debit card Linkedin Ads Criterion Pros consul Budget The minimum costs are quite high. - minimum $10 budget/campaign - minimum $10 budget/day The minimum bid for Cost-Per-Click and Cost-Per-Mille in Text Ads is $2 and you pay according to the results obtained in the campaigns. targeting Linkedin Ads is good for B2B promotion , as you can target by company name, sector of activity, company size, job title, seniority at the job, education, fields of study, diplomas, skills, gender, groups in which they are active, age and years of the experience. As in the case of targeting from the Facebook Ads platform, LinkedIn estimates the potential number of users that the ad will reach. The platform does not allow you to use all targeting criteria at the same time.

Targeting must be done carefully, because certain targeting criteria override others. Brand awareness A brand can gain notoriety through Sponsored Content ads , which are distributed similarly to ads in the feed and to the right of the Facebook feed, so for someone who has worked Phone Number Data with Facebook Ads before, this type of paid promotion for the awareness objective will be easy to handle and understand. Due to the rather high minimum costs, LinkedIn is not the most suitable platform for increasing notoriety. Better and less expensive results can be obtained by promoting through Facebook Ads, which allows B2B targeting at much lower costs than Linkedin. sale The platform is not very well optimized for ads. Linkedin Ads cannot be considered a stand-alone solution for accelerating sales. For an effective strategy, several combined promotion channels must be approached.



When to do Linkedin Ads LinkedIn Ads is not a platform where you can allocate budgets, for long periods, for brand awareness. This platform is only recommended when you have a specific goal in mind and when you are willing to pay for more expensive ads than in any other mainstream PPC platform. Linkedin Ads is the most suitable for recruitment campaigns, which can take place throughout the year, but there are certain periods of the year when it is not recommended to allocate budgets for this type of advertising - for example, if you want to hire and target potential employees who already have a job, it would be ideal not to start the campaign during July-August, when people are on vacation and users don't really access the platform.