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Intercom on Marketing Intercom on marketing Intercom on Marketing, by the team at the software company Intercom, is full of lessons that helped Intercom grow to one of the top customer support platforms. If you're responsible for launching a product and looking to get your first paying customers, this is definitely a book you should check out. The book is completely free just needs you to opt-in. 16. Blue Ocean Strategy.

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne, aim to change your view on go-to-market strategies. There are lots of marketing campaigns out there phone number list that try to talk down on competitors and fight for their piece of the pie. However, the Blue Ocean Strategy, similar to the book Play Bigger, aims at showing you that competition should be irrelevant.



Rather than competing in a red ocean, you should go after a blue ocean where their is a potential for you to have the biggest piece of the pie. 17. The 1-Page Marketing Plan The 1-Page Marketing Plan Get New Customers, Make More Money, And Stand out From The Crowd The 1-Page Marketing Plan Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib, isn't just a marketing book  it's a business book.