Healthcare Marketing Strategies And Best Practices

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In the ever-changing world of healthcare marketing, success depends on strategic planning and sound decision making. Discover new strategies and industry best practices that enable healthcare marketers to reach new heights, backed by compelling statistics. From digital innovation to patient-centric approaches, get ready to gain invaluable insights that will change your healthcare marketing playbook.

The medical industry relies heavily  Phone Number List   on digital marketing as its primary marketing strategy. 3 Content marketing is seeing significant growth in popularity among healthcare organizations. 3 Social media marketing is critical to connecting and engaging patients and healthcare consumers. 3 Social Media Marketing Tips: How To Boost Your Brand On Social Media Around 59% of the global population is on social media. That's roughly 4.59 billion people glued to their phones, tapping through Stories, scrolling down feeds, and sending DMs. MarketSplash Micaela Leonard While traditional advertising methods such as print and television commercials are still relevant, their use has declined.

3 About 74% of healthcare organizations are investing in digital marketing strategies. 3 With an average open rate of 21%, email marketing has proven to be effective for healthcare organizations. 3 Healthcare organizations that implement content marketing have six times higher conversion rates compared to those that do not use this strategy. 3 Social media marketing has helped 52% of healthcare organizations attract new patients. 3 Over the past two years, healthcare video marketing has increased by 78%. 3 Search engine optimization (SEO) plays an important role in healthcare digital marketing, given that 77% of patients use search engines when searching for healthcare providers. 3 B2B SEO: 6 Effective Strategies That Work More often than not, when people start searching for products, people, or ideas online, they start with a search engine. MarketSplash MarketSplash Team About 63% of healthcare marketers have increased the