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Understanding the causes: Analyze the dimensions and metrics associated with the anomaly. Make informed decisions: optimize your strategies and improve your results. Where can you find anomalies in GA4? Anomalies are located in the Explore section of GA4. You can access them in two ways: Anomaly Reports – Provides an overview of anomalies detected across different metrics. Freeform Exploration – Allows you to create custom visualizations to analyze anomalies in detail.
How to configure anomaly detection in GA4?, you must: Select metric: Choose macedonia number data the metric you want to analyze (e.g. users, sessions, conversions). Adjust sensitivity: Determines how likely a value must be to be considered an anomaly. Specify time period: Define the time period you want to analyze. Tips for taking advantage of anomalies in GA4: Investigate the causes: Don't just identify the anomalies, look for the reasons behind them.
Use anomalies to improve your strategies: adjust your campaigns, content or design to optimize your results. Combine anomalies with other tools: Complement the analysis with trend reports, cohort analysis, and other techniques. What are GA4 Stats and Insights? GA4 Insights & Advice is a section within the platform that provides you with personalized insights and recommendations to help you improve your data analysis. What kind of insights do GA4 stats and insights give you? This section provides you with: Your account overview: Key metrics like users, sessions, and conversions.
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