Beacon technology based on

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Proximity Marketing is a marketing strategy that is based on two key elements: “ad hoc” wireless technologies and user location . With this tactic, companies, through specific wireless devices, send personalized messages to the smartphones of users who are near or inside a location to achieve various objectives, the main ones being: improve customer shopping experience stimulate action and curiosity in making customers interact in the areas of greatest interest of a store or location increase the propensity to purchase Proximity Marketing Who uses Proximity Marketing?


Shops, museums, supermarkets, accommodation facilities, theme parks, any b2b fax list company that deals with the offer of products and services can use the Proximity Marketing strategy to attract customers by offering them informative content, discounts and promotions within a radius of a few kilometers or in specific geographical areas .


What is Proximity Marketing based on? In order for a defined target within a specific radius of action to receive informative content, discounts and promotions (for example, a Brand wants to attract customers who pass in front of a specific store by sending them a coupon), two elements must coexist: Beacon technology based on the Bluetooth communication protocol the user's smartphone equipped with a specific app previously downloaded But let's see specifically what it is.


beacon technology How does Beacon technology work? Beacon technology is a wireless system designed to transmit and receive messages within short distances between a beacon device and a smartphone running a specific app.