Building a "circle" narrative which starts from the beginning of a challenge telling how we manage to overcome it and what problems we manage to solve can be an excellent narrative trick that tells us something more about our world. Creating culture training entertainment and providing inspiration Finally the problem with many social editorial plans is the lack of entertainment. Teaching something new to our audience educating on a specific topic or being inspirational represents a very powerful driver of connection with our audience even if we are companies that operate in B B. Showing for example a small component that we produce as a company can be installed on another product to improve its performance and ultimately solve a real problem in everyday life is a first example of how to enrich the narrative around a simple but at the same time complex precision mechanical product.
In conclusion even if the posts we publish do not reach many likes or "go viral" as photo editing servies for many years this content has too often been wrongly asked to do their value lies in establishing the right connections with the specific niche of audience that represents the true interest of our company or organization. Creating strong bonds knowing the stories of companies and ultimately creating content that manages to make our users spend time should always be the objective of an editorial plan that must not die but simply evolve towards the development of content interesting for our target. How to beat the competition within the Messy.
Middle Together with multi channel multi formats of content must also be taken into consideration which are fundamental for activating the initial trigger of the Messy Middle. The Trigger we remember represents the triggering element the beginning of the buyer journey. It can be represented by: A user search Interception of the explicit question through a video or creativity related to Display/social media And it is precisely on this point that the need for multi channel and multi format manifests itself for companies. In summary therefore today more than ever.
發表於 2023-11-21 13:52:57
