But both BC and BB marketers have learned that it's actually more effective
It is predicted that video is here to stay in Overof marketers using shortform video will increase or maintain their investment in the next year. And in marketers plan to take advantage of Shortform video for the first time in Longform videos though can provide viewers with a lot of insight and information about a product brand or service.to communicate information to the point with short videos. Not only does it take less bandwidth to create short videos but it also uses less bandwidth to create short videos. But it also fits well with the fast attention spans of online audiences across different demographics.This is probably why platforms like TikTok Reels are rapidly gaining popu BSB Directory larity and growing their market. Social media will become a customer service tool. Leveraging social media as a customer service tool is relatively new. But this trend is quickly gaining popularity. More than a quarter of marketers use direct messages DM's to provide customer support andof marketers plan to try it for the first time in It's no coincidence that this trend is happening at a time when Where social media platforms such as Instagram and Facebook are expanding their ecommerce capabilities.
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For this reason Serving customers on these platforms will become even more important. It's also worth noting that consumers prefer to communicate with brands via DM especially Millennials and Gen Z. HubSpot's Consumer Trends Survey found thatof Gen Z and nearlyof Millennials Millennials have been reaching out to brands on social media for customer service over the past three months. More businesses will take advantage of SEO. To be consistent with search volume As a marketer We need to make sure that our website and content are found as much as possible especially on Google which can pay off in both the long and short term.
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