Building a Sustainable Business through SEO Excellence
The sales department questions the quality of the leads generated and the work done by the Marketing department when the latter doubts the skills of the sales department! The Way of Buying in BB has Changed Modernize your Commercial Prospecting Strategy by Downloading our Free Guide! . Nobody knows what Marketing does in your company This morning, I was chatting with one of my students who is on a workstudy program and who told me that her colleagues kept telling her that you, in the Marketing department, only do coloring! .It was with disappointment that I noticed that nothing had changed inyears. What could Mexico Phone Number Data be more frustrating for an employee than seeing their work not recognized for its true value? . You blame your Marketing department for a lack of ROI We come back to what we said in the intro Marketing is expensive but we dont know what it brings in! This preconceived idea is really hard to bite and BB marketers are constantly criticized for a lack of ROI. Sometimes rightly, often through your fault. How do you expect the Marketing department to generate and demonstrate ROI to you when it does not have a precise objective and therefore indicators to follow?
https://lh7-us.googleusercontent.com/40mtBmcLHpUnp-oWyG2WgcOb5N2Lku9fhSOpLKdw5587gt-Qu8Umn3JRNX42Rx42jyOWW63A7tE_D8GEdDpnLhI34vRxPlVLMojoe5qlrrnf3YDZuRWTB__XwH6tdmM9NFwuxvLCqpUCIQY4
Today, the Inbound Marketing methodology or tools like Marketing Automation allow you to undoubtedly generate ROI You still need to have the right Marketing strategy . Your Marketing department does not have a precise budget Not having a set budget is a major reason why your Marketing department is low on morale. Recently, I was talking with the Marketing Manager of one of our clients. He explained to me that he did not have a Marketing budget and that it was up to him to ask his CEO for an envelope when he had the idea of carrying out an action. Here, two situations either he accepts or he refuses. There is nothing more frustrating for your BB Marketing department.
頁:
[1]